concept

Pronunciation /ˈkɒnsɛpt/
noun
1 An abstract idea.
1.1 A plan or intention.
1.2 An idea or invention to help sell or publicize a commodity.

Origin
Mid 16th century (in the sense ‘thought, imagination’): from Latin conceptum ‘something conceived’, from Latin concept- ‘conceived’, from concipere (see conceive).

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Joe’s concept troubled the established companies. They worked in concert to shut him down.

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